For CPG marketers, accurately measuring the return on investment (ROI) of promotions remains a struggle, especially for the in-store purchases that still make up about 80% of sales, despite the growth ...

Enterprise has brought back its annual Plus Your Points promotion, which gives members free Enterprise points for visiting the promotion page (and doing so often) and bonus points on future rentals.

Automakers largely reported climbing sales in September and the third quarter as manufacturers pushed aggressive incentives and stalled tariff-induced price hikes. Analysts forecast that this year ...

SDS Arms has promoted Neil Sanders to VP of Sales and Marketing. Sanders initially joined the company as director of Marketing in 2022 and was promoted to VP of Marketing in 2024. “With over two ...

Trying to make your emails actually get opened and lead to something? It’s a common struggle. You put in the work, but sometimes it feels like your messages just disappear into the void. That’s where ...

We are 90% funded by individual contributions. That means you create the reader-powered journalism that cuts through the noise, and delivers the trusted information Connecticut cares about. For ...

US tariffs force Volvo Cars to focus on high-margin models Suspends sale of several sedans and station wagons Volvo's EX90 struggles exacerbated by European component tariffs Company will add popular ...

Ford has a new idea to help you save this summer: $0 down payment, 0% interest, and zero payments for the first 90 days. The new summer sales promo is available on most Ford and Lincoln models. Those ...

Olive Garden parent Darden Restaurants Inc., which completed its first full quarter with Uber Direct delivery, promoted its buy-one-take-one offer for the first time in five years and, with ...

To learn more about our editorial approach, explore The Direct Message methodology. In today’s landscape, content marketing remains crowded—and thought leadership is often reduced to a numbers game: ...