A bear leans in the window of the Jeep Grand Cherokee while a woman holding a microphone asks the bear a question. The ...

In an era when marketing is becoming increasingly automated, it is the human factor — the ability to feel the audience, see ...

Research from a West Virginia University expert on consumer behavior shows the human desire for connection is a factor in ...

How marketers can use leading indicators, data storytelling, and consistent reporting to prove and amplify marketing’s true ...

Research published in Information Systems Research finds that social media marketing (SMM) does little to help high-quality ...

Use of the phrase "rage bait" has tripled in the past 12 months alone. It's the perfect sentiment to describe our current digital landscape.

If you try to build an operating system on top of chaos, it fails. That’s why the future of marketing doesn’t start with more ...

Columbia University has adopted a new definition of antisemitism as part of its recent agreement with President Donald Trump’s administration, a university news release states. However, experts voiced ...

Let’s be clear – this is our choice. We can be proactive and take some risks, or not. That’s big stuff. It is time for us to evolve. Marketing, meaning us humans, must use our experience, expertise ...

Every day, we hear how AI is reshaping marketing. Need 100 social posts tomorrow? Done. Launch a campaign before lunch? No problem. Automation is accelerating everything — but speed alone isn’t a ...