Generative AI is transforming creative asset production, allowing brands and creators to optimize workflows, authenticity, and success.

The car reveal is a staple of automotive ads and presentations, wherein draped fabric is pulled back to show off a new model ...

Build stronger decks faster. This 2025 tutorial shows Create with Copilot, auto notes for every slide, and branding via org ...

Microsoft announced new agents for Word, Excel, and PowerPoint. They can help to shrink the gap between ideation and production. Other Copilot updates include an expanded Voice mode. In the era of AI ...

Have you ever spent hours perfecting a presentation, only to feel like the design still falls short of your vision? Or struggled to create eye-catching visuals for a project, wishing there was a ...

AND CHRISTIE OFFICIALS SAY THIS HAD BEEN GOING ON FOR A WHILE. JEAN, AUTHORITIES SAY JOSEPH ROBERTS HAS BEEN STALKING THE VICTIM FOR ABOUT A YEAR. THEY SAY HE USED ARTIFICIAL INTELLIGENCE TOOLS TO ...

I've been testing OpenAI's upgraded AI video generator and have figured out how to get the best results. I’ve been writing about consumer technology and video games for more than a decade at a variety ...

Google Gemini can now create a slide show presentation for you. You can base the presentation on a text prompt or an uploaded file. You can then export the file to Google Sheets. Have you ever ...

Ilyasah Shabazz didn’t want to look at the AI-generated videos of her father, Malcolm X. The seemingly realistic clips — made by OpenAI’s new video-maker Sora 2 — show the legendary civil rights ...

Welcome to the era of fakery. The widespread use of instant video generators like Sora will bring an end to visuals as proof. By Brian X. Chen Brian X. Chen is The Times’s lead consumer technology ...

This week, we — the two authors of this article — spent hours scrolling through a feed of short-form videos that featured ourselves in different scenarios. In one hyper-realistic nine-second video, we ...

The gaming-IP arrangement is working both ways — and in a huge way — a new study has shown. By Tony Maglio One of the great legs-up available to TV and film creators is the use of existing IP, and ...