AppLovin (APP) remains my top software stock pick, with a robust business model post-gaming divestiture fueling high margins ...

Linus Tech Tips creator Linus Sebastian has revealed how much the channel has earned from YouTube ads over its lifetime.

From 2015’s ad tech gold rush to today’s cautious comeback, telcos are again testing whether they can turn subscriber data ...

Following a tepid 2023 for ad tech M&A, the sector had a little heat in 2024. There were noteworthy deals throughout the year, including LiveRamp’s acquisition of data clean room startup Habu in ...

Taboola struck a deal with Microsoft to sell display ads for MSN.com, Microsoft Outlook, Games and Microsoft's broader Office Suite, Taboola founder and CEO Adam Singolda told Axios. Why it matters: ...

AppLovin sold its Apps business for $900M, shifting focus entirely to high-margin ad-tech and AXON platform growth. Ad revenue hit $999M in Q4-24, accounting for 73% of total revenue, with a 78% ...

Ryan Alpert has been in the Georgia Tech athletic director’s office once before. Alpert admits he doesn’t quite remember the exact date — sometime in the 2000s — when Alpert and his father were ...

"By coercing advertisers to use AdX and by cutting off rival ad servers' access to that advertiser demand, Google destroys the possibility for rival ad servers like Equativ to compete on the merits ...

More people worldwide will be seeing ads on Threads in the future. Back in January, Meta launched a small test of ads visible to a subset of users in the US and Japan, which included a handful of ...

The European Commission is asking industry players to weigh in on Google’s proposal to resolve sweeping antitrust charges ...

A final plea by Alphabet's Google to avoid a breakup of its advertising technology business in a U.S. court has been moved to November 21, the court said.