There are lots of well-crafted, wide-ranging, all-inclusive marketing definitions. A sampling: American Marketing Association (AMA): "Marketing is the process of planning and executing the conception, ...

In an exclusive interview, Jiten Mahendra from Shoppers Stop reveals the relentless pressure of keeping a 34-year-old brand ...

Influencer marketing is evolving fast, with consumers demanding entertaining, authentic and participatory content. This shift is reshaping the beauty category and opening the door for unexpected ...

The state of Texas made waves earlier this year when it enacted S.B. 140, a bill which amended how its existing telemarketing law applies to ...

Discover the Florida seafood spots that stay packed without advertising, serving fresh catches, coastal comfort, and flavors ...

Teams can’t design for customers they don’t understand. Diverse thinking surfaces blind spots and builds smarter CX.

Jaws won three Academy Awards (Best Original Score, Best Film Editing and Best Sound), one BAFTA (Best Original Music), one ...

The lawsuit marks the first time a municipality has sued over claims food companies have knowingly marketed addictive and ...

The city of San Francisco claims companies like Kraft Heinz and Oreo-maker Mondelez knew their products were making consumers ...

Innovation rarely fits "build or buy." It's which components to build, which to buy and how they fit together for your ...

A CDSCO expert panel has pushed for urgent changes to drug rules after warning that unchecked online and social-media ...

Sustainability isn't just about the environment. It also means preparing for retirement and sustaining a way of life.