Market research plans define an existing problem and/or outline an opportunity. From there, the marketing strategy is broken ...

Firms that are successful in marketing invariably start with a marketing plan. Large companies have plans with hundreds of pages; small companies can get by with a half-dozen sheets. Refer to it at ...

Business.com aims to help business owners make informed decisions to support and grow their companies. We research and recommend products and services suitable for various business types, investing ...

Think a business plan is just paperwork? Think again. It’s essential for making a success of a venture. 70% of businesses that survive beyond 5 years follow a strategic plan. Aspiring entrepreneurs ...

Opinions expressed by Entrepreneur contributors are their own. We’ve all heard the interview question, “Where do you see yourself in five years?” Marketers routinely take that question and apply it to ...

11 Marketing Plan Templates You Can (Legally) Steal for Free Your email has been sent A marketing plan defines key objectives and ensures your campaigns tie in to big-picture objectives. Putting this ...

If you haven’t locked in your 2020 marketing plan, it’s not too late, and you are not alone. Most business owners didn’t set out to be marketers; they set out to work their brilliance. At our agency, ...

Client project-based courses at the College of Business at the University of Nevada, Reno provide experiential learning opportunities at both the graduate and undergraduate levels. Dr. Igor Makienko, ...