The Women’s Tennis Association (WTA) has unveiled its biggest sponsorship to date in a deal with Mercedes-Benz that follows ...

Saudi Arabia has moved to strengthen its position in the venues sector after its Event Investment Fund (EIF) entered into a ...

Formula E has hired Michaella Snoeck from fellow motor racing series Formula 1 as its new top media rights sales executive, ...

The National Football League (NFL) will return to Munich for regular-season matches in 2026 and 2028 in another sign that ...

Tech-led global sports media company TGI Sport has hired former DAZN chief executive James Rushton as its new CEO. Rushton ...

Arenas have long been dominated and defined by major musical events, but as fan behaviour evolves and demand for sporting ...

Bank of America’s footprint in football continues to grow ahead of the 2026 Fifa World Cup with a front-of-shirt sponsorship ...

The French Football Federation (FFF) is to enter direct negotiations with broadcasters for the men’s Coupe de France domestic ...

The University of Utah has approved a partnership with Otro Capital, the New York-based sports private equity firm, in a landmark first within college athletics.

Athletics department is claiming to have struck college sports’ first jersey patch agreement with Acesso Biologics, ahead of ...

The International Basketball Federation (Fiba) extended its broadcast rights sales and production agreement with DAZN ahead ...

The Profile Sport & Media agency has joined forces with tournament organiser Norway Chess to strike a lengthy deal with the ...