A few months into his role as Virgin’s first chief experience officer, Sam Kelly shares how investing in women’s sport is ...

In the third entry of his series on behavioural science can reframe the role of marketing, Ogilvy UK’s Dan Bennett explains ...

Tatiana Jouanneau joins Allwyn to lead global brand elevation as the lottery giant accelerates its expansion across ...

Macmillan is using its Open House initiative to reach marginalised communities, as the charity looks to build consideration ...

As Loveholidays shifts from a performance-only model to a brand-building strategy, CMO Alan Murray outlines how the brand is ...

There are now just four marketing initiatives left in the running to be crowned Marketing Week readers’ best of the year.

Prime Hydration is planning a “strategic review” of its brand as sales of the energy drink continue to plummet. Recently released account information to Companies House shows that Prime’s turnover ...

Paramount has launched a hostile takeover bid for Warner Bros Discovery, challenging Netflix’s $72bn (£54bn) deal and calling ...

New IPA research finds influencer marketing ROI outperforms linear TV and paid social, delivering “strong returns particularly over the long term”. Spanning 220 campaigns from 144 brands across 36 ...

Guinness is confident that its new brand home in London can act as a recruitment driver for the brand, as well as bringing ...

While marketers are optimistic about the outlook for business in 2026, few expect a rise in marketing budgets to follow suit.

Commerce media, which this year includes retail, travel and finance, is set to account for 15.6% of global ad revenue, ...