Every small business owner has gaps in his learning, and yours may stand out when a member of your marketing team refers to "psychographics." Another reminder may occur to you when someone suggests ...
"What is the definition of marketing strategy?" is a common question among marketing professionals and others in the business world. So let's cover some basic ideas that separate marketing strategy ...
Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...
Opinions expressed by Entrepreneur contributors are their own. Whoever said, “If you build a better mousetrap, the world will beat a path to your door,” was lying. If the world doesn’t know you have a ...
BOOK REVIEW: JOHN FANNINGreviews Buzz: Real-life Lessons in Word-of-mouth Marketing, by Emanuel Rosen; Profile Business Books; £9.99 WORD OF mouth is the latest topic du jour in marketing ...
In the first of a four part series, Brian Jacobs, co-founder of Crater Lake & Co, explores the implications around the evolution of marketing, and how marketing leaders can best manage the many ...
SEATTLE, WA--(Marketwire - Oct 23, 2012) - Optify, the leading innovator in digital marketing software, today announced Optify Connect™, a capability that presents the entire behavioral history and ...
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