Today’s best campaigns are built for flexibility, anchored in mission but responsive to change—and the most effective ones ...

Campaigns are turning to creators and influencers to reach increasingly fragmented audiences as more Americans turn to social ...

Companies can put a lot of pressure on themselves when it comes to their first marketing campaign. After all, it’s likely the first impression potential customers will have of your business. Getting ...

While marketers are pumping out more campaigns, 87% report experiencing issues with campaign performance in the past 12 months, according to recent Gartner data. A little under half (45%) report ...

Marketing campaign templates help you add structure and clarity to upcoming campaigns. They can also help ensure each campaign aligns with big-picture goals and contains a full plan on how to execute, ...

Marketing is especially important for small businesses that want to expand their reach. Learn how seven businesses found success with impactful campaigns.

What's the perfect formula to succeed with your next B2B marketing campaign? Find out in this new guide from Lesniak Swann. Look at the history of great communication and you’ll find a common thread.

From custom Crocs to a special Prada line to gay pride parade floats, Greta Gerwig's 'Barbie' movie has attracted more than 100 promotional partners and generated countless headlines. By Pamela ...

While it’s true that art ultimately has to speak for itself, it is also true that marketing plays a big part in whether a project succeeds or fails. This is especially true when it comes to movies as, ...