The purpose of an executive summary Common mistakes to avoid The first part of your plan that anybody will see, after the title page and table of contents, is the executive summary. This could be ...

A marketing plan is essential when you’re launching a new business or product. This plan guides your marketing activities, which may include building brand awareness, establishing your competitive ...

I know that seems like a lot, and that’s why it’s so important you get it right. The Executive Summary is often the make-or-break section of your business plan. A great business solves customer ...

Events move pretty fast in the day-to-day operations of your business. One way to keep your team efforts focused in a common direction is through the use of business activity reports. These reports ...

Dear Sam: The part of my resume that I'm struggling with the most is my summary statement. Can you share some advice about how to write one effectively? I'm so used to having an objective statement ...

When writing a business plan, it’s easy to get lost in the details. You want to demonstrate how you’ve studied the ins and outs of the marketplace and have crunched every conceivable number. But, ...