Metrics give marketers insight into the impact of campaigns, but the power resides in understanding the numbers. Google has released two AI-based agentic agents that analyze campaigns, but marketers ...

For two years, my team ran 54 Google Ads experiments in one lead gen (non-ecommerce) account, testing various features, including: This article delves into those tests, explaining the rationale behind ...

Tracking is a mess. Attribution is broken beyond repair. IP address identity data may go the way of the dodo. Which means marketing mix modeling is back, baby! If you need proof, Google launched its ...

Metrics give marketers insight into the impact of campaigns, but the power resides in understanding the numbers. Google has released two AI-based agentic agents that analyze campaigns, but marketers ...

Google officially launched Meridian, its open-source marketing mix model designed to help marketers allocate budgets more effectively in a dynamic digital landscape. After rigorous testing with ...

Previously under limited access, Meridian is now freely available to all marketers, offering a more modern and flexible approach to measuring marketing effectiveness and optimizing budget allocation.

As Google goes ahead with plans to eliminate third-party cookies later this year, the software giant launched Meridian, a measurement tool for advertisers. Meridian, an open-source marketing mix model ...