Economists and psychologists work together to understand how human behavior impacts people's decision-making in the marketplace.

Forbes contributors publish independent expert analyses and insights. We set an example for a better future via education and research. Behavioral economics is an area of research that aims to combine ...

Editor’s Note: Last month, behavioral economist Dan Ariely and his team at the Center for Advanced Hindsight opened up the Common Cents Lab. Its goal is twofold: to examine how those living in poverty ...

Behavioral Economics is the application of psychology to the field of economics. It describes the role that psychology plays among consumers, employers, and governments, which then impacts markets and ...

Behavioral economics suggests that using a simple decision rule in complex situations arises from the trade-off between accuracy and effort: the harder the decision, the more willing we are to use a ...

In iGaming, behavior is the business. Every design choice, offer, and message shapes how players act and feel. When behavioral insights guide design and CRM, results follow: higher revenue, stronger ...

In his New York Times bestselling book Moneyball, Michael Lewis tells the story of Billy Beane, the general manager of the Oakland A’s, and how, despite having half the budget of some of the ...

A recent article in Bloomberg describes how mathematical models behind modern economic theory (and, by extension behavioral economics) are being disputed and contested by a new perspective.

A founding father of behavioral economics — a research school that has popularized the practice of “nudging” people into making decisions that authorities deem to be in their best interests — has won ...

Hans Daniel Jasperson has over a decade of experience in public policy research, with an emphasis on workforce development, education, and economic justice. His research has been shared with members ...

Behavioral economics uses an understanding of human psychology to account for why people deviate from rational action when they’re making decisions. In the model of rational action assumed by ...