Marissa Mayer might have concerns that the value of search at her former employer -- specifically the platform Google Search -- continues to decline in value, but another former employer -- Yahoo, ...

Yahoo Advertising’s cookieless ID recently became available through Twilio's customer data platform. Connect ID, Yahoo's cookieless identity solution announced in 2020, relies on first-party data to ...

RESTON, Va.—Comscore has announced that its AI-powered ID-free audiences offering has been integrated into Yahoo DSP, adding to the existing suite of targeting solutions offered by the demand side ad ...

Yahoo’s ConnectID is a cookieless identity solution that allows advertisers and publishers to personalize, measure, and perform ad campaigns by leveraging first-party data and 1-to-1 consumer ...