While Lapland’s unique charm continues to draw more and more visitors in search of Santa Claus each year, look to Finland’s friendly and fascinating neighbour Sweden for your next sub-zero escape.

Why Sweden is hoping tourists will get bored when they visit - The country is promoting empty itineraries and ‘embracing the ...

Whether it’s long walks or nights spent stargazing, Sweden wants travellers to embrace blissful nothingness.View on euronews ...

Sweden has launched a novel tourist campaign that urges boosting mind and body by traveling there, yet some are already sharing differing thoughts. The "Prescribe Sweden" campaign has partnered with ...

Adland is used to clever Ikea ads, but what happens when it is the Swedish retailer that becomes the butt of the joke? That is the premise of the latest Visit Sweden ad by Forsman & Bodenfors. Those ...

Visit Sweden is inviting people from around the world to experience the joy of Midsummer through a series of virtual events. On Friday June 19th, Midsummer’s Eve, the country’s most beloved traditions ...

Denmark’s King Frederik X and Queen Mary commenced their inaugural official foreign visit in Stockholm. King Frederik, 55, ascended to the throne following the abdication of his mother, Queen ...

Spellbound by Sweden is an audio story experience that takes on a fully-immersive form when listeners are in the Swedish forest. Photo Credit: Johan Wennerstrom/Visit Sweden Felicity Long During the ...