VisitBritain has published its tourism forecast for 2024, showing an increase in inbound visits and spend overall to the U.K. compared to 2023 levels, although with varying rates of recovery and ...

The United Kingdom's national tourism agency, VisitBritain, has just launched a new online game, available on mobile devices, as part of its latest international consumer campaign in the U.S. and ...

The map highlights tourism experiences that benefit local communities. About 30 vetted hotels, tours and attractions are on ...

VisitBritain/VisitEngland CEO Sally Balcombe has announced that she is stepping down from the role in spring this year. Balcombe, who has been CEO—first of ...

An ad in VisitBritain's "Fake (Br)it Till You Make It" campaign. Photo Credit: VisitBritain VisitBritain is rolling out an $11.8 million ad campaign targeting the U.S and other leading markets, built ...

National tourism agency VisitBritain has announced deputy chief executive Patricia Yates is stepping up to the top job. The interim appointment comes as current chief executive, Sally Balcombe, steps ...

VisitBritain/VisitEngland and Tourism Cares have today launched  the Meaningful Travel Map of England, a new digital tool ...

Photo Credit: VisitBritain CEO Patricia Yates, Intrepid Travel CEO James Thorton and Skift Global Tourism Reporter Dawit Habtemariam Skift / Skift VisitBritain is developing a campaign that will ...

New analysis from VisitBritain has revealed that more international tourists are starting to travel across the country than ever before, with spending hitting new record levels in the majority of ...

Balcombe is in a prime position to bring about change in VisitBritain's strategies, coming from a travel background but with fresh eyes on the particular challenges of destination marketing. Editor’s ...

VisitBritain aims to enhance tourism in Britain. The organization extends a hand to Britain's government by strengthening global partnerships with operators, airlines, international brands in addition ...

National tourism agency VisitBritain has appointed Carl Walsh as its Senior Vice President, United States of America. This newly created position is New York based where Walsh will spearhead ...