B2B web audience is way more complex than the B2C audience, simply because pleasing the former takes herculean efforts. A visitor on a B2B website may or may not be a decision maker, yet definitely ...

B2B companies work hard at cultivating relationships and bolstering a professional image. A website in particular is one element of your brand that potential buyers and clients will be able to peruse ...

If you work in B2B marketing, you already know the frustration. Tons of people land on your website, a small number actually ...

Web design for B2B and B2C are different due to the goals and psychological peculiarities of their audiences. However, both of them consider a website as the most appropriate place for a sales ...

Search and discovery innovations are fueling a digital transformation in B2B e-commerce. For manufacturers, distributors, and wholesalers, these tools are essential to delivering the seamless, ...

There can be few B2B marketers who remain unconvinced of the importance of the online channel. As Catherine Lawford, MD of customer experience consultancy Seren, puts it, “Online is more than ...

A good marketing strategy can help B2B companies grow their digital sales, but the sad truth is that B2B marketing has yet to plan effectively to achieve its potential. Only 13% of B2B companies spend ...

Web design used to be about looking sharp. Today, it's a strategic lever. In an AI-powered, user-experience-driven business world, UX now plays a direct role in how your brand is perceived, how leads ...