The culture wars have spilled over from the political arena into the automotive industry, as two legacy carmakers recently released ads that garnered attention on social media—one generating ...

Jaguar has gone through a huge transformation, refining its logo and changing its branding. It will be an EV-only brand from 2025 onward. Today, it released a teaser image of its newest car. However, ...

7-Eleven announced Monday it is changing the look of its famous Slurpee drink cups as part of a rebranding campaign dubbed "Anything Flows." The company said the new look is "full of eccentric colors ...

Anthony Anthony, Connecticut's chief marketing officer, at the CT rebranding launch in the Bristol Bazaar on Tuesday. MICHAEL PUFFER HARTFORD BUSINESS JOURNAL From high-tech helicopters to “the ...

As we finish each year, our team of brand strategy, creative and execution experts identify trends in rebranding that will have an impact on the practice in the coming year. We believe that rebranding ...

OROVILLE — A new city logo with the tagline “Belong. Along our water” has been approved by the Oroville City Council as part of a sweeping rebranding project designed to promote Oroville as a great ...

Jaguar’s late 2024 rebranding project generated a heap of publicity, most of it negative, for the automaker. But a new report says the new logos and badges also proved highly contentious among those ...

ALLENDALE, MI - Grand Valley State University (GVSU) has rolled out a significant rebranding effort for the 2025-26 academic year. The campaign centers around renamed campuses, a new tagline and an ...

We now know for sure President Trump isn’t a fan of Jaguar’s controversial rebranding, calling it “stupid and seriously woke.” While the British automaker hasn’t reversed direction yet, it ditched the ...

After Jaguar launched a disastrous complete rebranding campaign last year, it has finally dumped the ad agency behind it. We’re honestly surprised this didn’t happen sooner after the storied British ...

The Stephen F. Austin State University Board of Regents approved a rebranding campaign concept, including logo, media and creative design, by marketing firm Richards/Carlberg Monday. The meeting was ...