The next wave of progress is less likely to come from adding more tools to your martech stack and more likely to come from ...

Being named Dictionary.com's Word of the Year for 2025 might give the slang term "67" some street cred, but how effective are ...

For companies, personalization promises higher engagement, stronger loyalty, and more efficient marketing. But as technology ...

In today’s hyperconnected world, the public conversation moves quickly, and traditional advertising cycles can’t keep up.

That’s how the next generation of marketing leaders will be built. Not from people who click the buttons, but from those who ...

Research published in Information Systems Research finds that social media marketing (SMM) does little to help high-quality ...

Influencer marketing has grown into a $24 billion industry, but trust in influencers is declining as consumers increasingly perceive many as inauthentic. Authenticity is not a fixed trait; it is ...

Google Pixel's marketing vice president shares how her team uses AI internally and what finally made her switch from an ...

Every year, like clockwork, the internet erupts. Social media feeds flood with grainy photos of sauce-slathered sandwiches.

The company has 20 years of experience helping clients across industries transform their digital presence from something ...

Is she tired? No way! In fact, Lanz, 61, has just published her first book, "Developing Your Marketing Mindset: Real World ...

Marketing execs reveal secrets behind selling Wicked, Interview with the Vampire and The Walking Dead at TheWrap's Power ...