Leads are crucial in marketing and sales. They are the raw pieces of potential customer value that brands, with support from their marketing and sales teams, can turn into revenue and profits that ...

This is the second in a series on evolution in the lead gen space. Read our earlier story on social media lead generation. What’s in a lead? Between aggregators reselling leads, marketers deciding ...

The best software for lead tracking and management is the Hubspot CRM due to its detailed lead capture, conversion tools and analytics abilities. Hubspot offers great flexibility as well, since the ...

Anyone who works in sales knows that lead tracking is a must. Knowing when a potential customer opens an email, clicks a link, views your company’s website, mentions it on social media—this is the ...

PX, a leads and sales optimization platform, has launched Lead to Call Tracking, designed to help marketers measure the actual time of response from the instant a consumer submits a form and the time ...