Well-planned lead nurturing strategies play a big role in obtaining new clients. Building a relationship with leads and ushering them through each step of the sales funnel requires several marketing ...

Lead nurture programs are key to keeping a company’s pipeline in motion. For nurture programs to be successful, businesses need to ensure there are ongoing, targeted communications that build ...

You already know that lead nurturing is a critical part of your marketing strategy, since it allows you to develop relationships with your leads, provide them with educational resources, and ...

Solomon Thimothy is the President of OneIMS, where he works with agencies and clients to develop predictable and scalable growth strategies. Years ago when my cofounder and I started our business, ...

Lead nurturing is an intricate puzzle that’s compounded every day by a series of outside influences. As organizations walk the tightrope of mass layoffs and tightening budgets, it’s clear that ...

It’s the era of engagement. B2B Marketing is no longer about marketing and selling on a business-to-business mind-set; we’re marketing and selling to humans. On the flipside of this though, B2B ...

If your company operates in the B2B sphere, there's a good chance your lead-nurturing program includes email campaigns with triggered messages. But if those messages are too robotic, warns Ardath ...