An integrated marketing communication plan uses the same thematic message in different types of promotions. The idea behind the message remains consistent whether consumers see a magazine ad or the ...

(Multichannel Merchant) Not long ago, marketers thought it sufficient to plan catalog mailings and e-mail campaigns in concert with one another, acknowledging that the e-efforts would support and ...

Marketing campaigns require a large investment in terms of cost, effort and reputation. Before planning and executing a campaign, it is important to think strategically about what will be included.

The best marketing strategy in the world will fail if you are unable to get the right message to your potential customers at the right place and the right time. “No matter how great your product or ...

Are you marketing your brand, product or service with an integrated marketing approach? Integrated marketing is an approach that unifies the consumer experience when interacting with a brand or ...

In the 21st century, people may learn about your business on social media, your website, via radio, TV or billboard ads – and that's not even all the possibilities. All these different marketing ...

The second annual event, organised by Campaign Asia-Pacific, featured speakers from Philips Asia Pacific, Maxus Global, TripAdvisor, Scoot, Unilever, e-Dialog Asia-Pacific, SingTel and Leo Burnett & ...

Integrated marketing has rapidly become an essential strategy for B2B marketers. By implementing an orchestrated series of tactics across a broad range of channels, an integrated marketing campaign ...

Our clients do it at least yearly. Some approach it bottom up; others do top down. Either way, if you want budget, you generally have to submit a plan. What exactly is this plan? Whether you call it ...

You believe in the power of brand development and marketing communications, and you're committed to making it thrive in your organization. How can you apply the lessons and insights from this program ...

The student's recommendations have not only influenced our marketing materials but are shaping strategic decisions about how we engage with clients. About the company: FERNFUTURES is a growth strategy ...

Sales and marketing teams in financial services have traditionally worked in their group silos focusing on separate issues. These kinds of activities would tend to reflect a focus on tactics rather ...