Nathan is a tech journalist from Canada who spends too much money on gadgets. You can find his work on Android Police, Digital Trends, iMore, Mobile Syrup and ZDNET. Nathan studied journalism at ...

Perception shapes reality in business. A polished, credible brand attracts customers, investors and media attention — even if your team is small. But how do you project strength and scale without ...

You’re staring at a half-finished business idea, five open Google Docs with competing ICP theories, and a landing page that ...

Want to know how to create a business people love to buy from? Let’s get one thing straight: people don’t buy from businesses ...

If your business does not have a clear and unique identity, it will naturally be tough to raise investment or create a brand that customers prefer. – A well-crafted company profile can be a ...

Ira M. Gostin, MBA, APR is the chief strategist at G8 Strategies, helping global companies tell their brand stories to move the needle. Developing a robust communications strategy is a vital aspect of ...

If you’re looking to make a bigger social media splash for your brand, Instagram is a very effective way to showcase “what you got.” People need visuals to build expectations, and Instagram ...

You can find a Facebook URL in the address bar at the top of the browser if you are using a computer. To find the URL for a personal page in the mobile app, tap the ...