Business owners without a formal marketing background often think of marketing in terms of advertising, public relations and promotions activities. While those are important aspects of marketing, they ...
Just about every business starts with a basic concept—an idea of the type of product or service it wants to provide to customers. But what ultimately separates successful businesses from those that ...
WEST LAFAYETTE, Ind. - Veterans from across the Midwest and Eastern United States have arrived at Purdue University's Krannert School of Management for an intensive seven-day course aimed at helping ...
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