As the volume of B2B purchases being made online continues to grow, suppliers are expanding their e-Commerce platforms and overall omnichannel capabilities, according to a new study from Forrester ...
CAMBRIDGE, Mass.--(BUSINESS WIRE)-- According to Forrester’s (Nasdaq: FORR) 2025 B2B marketing and sales predictions, as Millennials and Gen Z buyers drive purchasing decisions, more than half of ...
ZoomInfo reports a generational shift in B2B sales as Millennials prefer digital experiences, rejecting traditional sales ...
Most consumer retailers recognize that online shoppers won’t bother with anything less than a frictionless experience—because they don’t need to. Business-to-consumer (B2C) companies are continually ...
The sheer number of decision-makers involved in many B2B purchases can slow sales to a never-ending repeat of one-step-forward-two-steps-back. The B2B buying journey is nothing like most consumer ...
Edison, NJ — (SBWIRE) — 03/10/2022 — The Latest research study released by HTF MI "Global B2B Purchases for Buildings Market" with 100+ pages of analysis on business Strategy taken up by key and ...
B2B buyers are taking more time between major purchases. How can marketers adjust? There’s a stat doing the rounds that just 5% of B2B buyers are in the market for your products and services at any ...
Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. With highly technical solutions, a multitude of decision-makers and large budgets at stake, ...
Miami, Florida--(Newsfile Corp. - October 22, 2025) - Digital Silk, an award-winning agency focused on creating brand strategies, custom websites, and digital marketing campaigns, has released new ...
Forty-nine per cent of B2B buyers prefer making work-related purchases on B2C websites, with 52 per cent expecting at least half of their purchases to be made online in three years’ time, according to ...
While B2B buyers strategically browse social media discussions during their research, web search remains a top source of information. Additionally, nearly two thirds of buyers indicate that content ...
COVID-19 cemented e-commerce into everyone’s daily habits in 2020, and as we look ahead, B2B e-commerce is quickly becoming the next frontier for founders and investors. The pandemic pushed businesses ...
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