Ad spend in the creator economy has more than doubled since 2021 from $13.9B to $29.5B in 2024. The report found creator economy ad spend is projected to reach $37 billion in 2025 -- a 26% increase ...

The social platforms that power the creator economy might seem like they're starting to slip. YouTube's quarterly ad revenue declined 1.9% year over year, per Google parent company Alphabet's ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Ad revenue invested behind creator-generated content ...

The Hub allows organic posting, where approved assets can be shared on the creator's own social channels, giving each video immediate, trusted reach outside of paid ads. Ad partnerships allow creators ...

This weekend the World Wide Web turned 29 years old. And in that time, it’s grown from a democratic experiment to connect the world into a finely quantified advertising machine, in which almost every ...

Instagram on Wednesday announced that it will start running advertisements in IGTV, its home for long-form videos, and sharing that revenue with creators. It is also introducing paid badges during ...

Ad Creator and its built-in photo editor can help advertisers that don’t have access to a design team save time. Microsoft Advertising has announced Ad Creator, a new feature that extracts images from ...

Ad revenue invested behind creator-generated content is expected to top $180 billion this year, up 20% for 2024, and could more than double by 2030, per a WPP Media forecast. Yet despite the rapidly ...